What guests are looking for in big-city hotels.
Comfort
Elegance
Contemporary
Services
The sense of being citizens of the world
The Italian scenario and the role of Italy in Worldwide tourism.
Italy has always been at the center of desires as a destination for travelers and it is for the heterogeneity of its territory (ranging from seaside resorts to snow-capped mountains, from relaxing countryside to historical centers) for the rich artistic, architectural and cultural heritage , for the elegance of fashion, for the variety of its cuisine and for a style recognized all over the world as a symbol of a refined know how to live
Faced with this set of strengths, the hotel offer, however, is inadequate to the demands of careful and expert consumers, whose reviews are within everyone’s reach and therefore extremely insidious. On the Italian soil there are medium-large chains, but many structures have a merely family character and are managed conservatively, devoting little budget to the renewal of the spaces.
Metropolitan accent.
